+ai denotes my AI-augmented practice: I use AI as a collaborative partner while retaining authorship, judgment and accountability. This website was co-created with GPT-5.6 in ChatGPT and Claude Design.
The question I'm working on
How do we work with AI as a tool for humans — one that widens judgment rather than quietly replacing it?
I call my answer the +AI Mindset: AI as a collaborative partner, with authorship, judgment and accountability staying human. In practice that means using it to interrogate ideas, recover evidence and tell me when an argument doesn't hold up — not to produce work I haven't thought through. It started with +AI: An Evolution of Digital Identity, and it's why the mark travels with my name.
15M
Monthly active users served
$10M+
Annual product revenue
$5M+
Annual operation grown from a two-student pilot
50,000+
Learner simulation hours delivered
Selected work
2025–Present
GoToMedia
Principal Product Strategist, Fractional
Senior product leadership on enterprise engagements where product strategy, platform architecture, emerging technology, organizational systems and business risk intersect.
2020–2025
Centre for Virtual Reality Innovation, Conestoga College
Founding Director
Co-founded and grew a two-student pilot into a $5M+ operation with 22 full-time staff, including 10 VR game developers and 2 3D artists. Led product and game design for Campus RPG, a playable JRPG-style exploration of three Conestoga campuses, and directed a Unity-based simulation framework later released as an open educational resource.
2019–2020
PwC Canada
Senior Product Manager
A short-term engagement helping an internal software accelerator move from 0→1: product strategy, product-management practice, and a citizen-developer pipeline inside financial, risk and compliance constraints.
2013–2017
D2L / Desire2Learn
Senior Product Manager, Data & Analytics
Owned a product line serving ~15M monthly active users and $10M+ in annual revenue. Led the 0→1 launch of D2L's first big-data platform across four distributed engineering teams, and chaired the IMS Global Privacy Task Force.
2012
InGamer
Chief Architect
Game design, product and front-end for a real-time second-screen sports gaming platform, licensed by CBC, Rogers and TorStar, sustaining roughly three-hour play sessions alongside live professional sport.
Gaming, open technology & ecosystems
Helped found Hive Waterloo in 2012; it became an official Mozilla Hive Learning Community in 2015 and operated through 2018, with early programming at Communitech.
Co-author of three officially published Star Wars RPGA Living Force adventures; games club executive and convention coordinator.
Graduate research: World of Warcraft: (En)Coding Identity in Synthetic Worlds — identity and embodiment in synthetic worlds.
Co-founded Year of Code Waterloo Region; co-editor of Code Like A Girl as it grew toward 40,000 readers.
Things you can actually play
Playable · Browser
Campus RPG
A JRPG-style exploration of three Conestoga campuses, built so new and international students could learn a real environment through exploration and quests. I led product and game design, and the transdisciplinary development from definition through delivery.
MadCap Adventures — educational games I led game and interaction design for, aligned to US Common Core standards and funded by the Gates Foundation and Pearson Education. Watch on YouTube →
Legend Has It: Why AI Should Never Make Management Decisions
Also facilitated Jamming with AI: Introducing PromptCraft as Creative Collaboration. On AI, governance, management and where human judgment has to stay.
Web Accessibility Development Tools In Action — 2012
Real World Retrospectives — 2014
Accessibility Foundations — 2018
Understanding Product Management — 2018
Accessibility, agile practice and product management. Later served on the ConFoo selection committee several times as a Speaker Advisor, reviewing speakers and submitted presentations.
